With having an outside perspective, a business keynote speaker can bring fresh ideas to your team on how to tackle workplace issues, support one another, and continue the work that they enjoy doing. A keynote speaker tells your employees that, yes, tough business goals can be accomplished and here is a way do to it!
Choosing the Best Speaker
A business keynote speaker, particularly one from the same field as your company, can relate theories to real-life experiences. The speaker brings a “been there, done that” reassurance. Invite a speaker who will remind your team members to stand by their core values and principles as they pertain to meeting the company vision.
An effective speaker is knowledgeable and charismatic, connects with the audience through conversation not lectures, gets the audience excited and talking long after the event, and inspires lasting renewed energy.
Research a speaker’s credentials, background, expertise, and reviews from past audiences. With today’s technology, research videos of the speaker’s past talks. Lastly, pick a speaker who will match your needs.
It may be a good idea to collaborate with a speaker’s bureau where you can find numerous speakers in one place and get help with booking logistics.
Unexpected Viewpoints
The perfect business keynote speaker can adjust their speech to your theme. The first person you think of may not be the best for your event. Listen to different speakers and think about what they are saying. You may find a new viewpoint on a common theme that will change your team members’ perspectives.
Maybe you first want to book a popular speaker who has many accolades, has written multiple books, has spoken on numerous talk shows and podcasts, and whose rhetoric is very well-known. This person would certainly get your team members talking and looking forward to the event.
However, a speaker who may be lesser known, or who does not have as many media credits under their belt, may bring about different ideas not considered by many people who are only exposed to the mainstream.
Observing Inspiration
The best way to see if a speaker made an impact on your workplace is to listen to your team members’ excitement and observe subtle new changes that are being implemented in day-to-day interactions.
Is your team getting along better? Are there less disgruntled feelings? Are there higher outcomes with key point indicators?
An impactful speaker will have your team members talking about their speech for some time as they figure out how to implement suggested techniques to better collaborate with one another as well as leadership, brainstorm, and meet company goals.
There should be a better understanding within the culture as to why the company is moving in the direction that it is moving, and there should be a feeling of trust that leadership is taking steps toward making the work environment rewarding and comfortable.
Leadership should continue modeling outstanding speech topics to show support for employees. In this way, inspiration can continue.
