A PR or advertising career can provide a varied working life, many career paths to choose from, and a superb annual salary. However, a lack of industry experience and limited qualifications could prevent you from securing a dream role.
If you want to make it in PR, copywriting, social media, or media buying, specific abilities and achievements could set you up for success. However, the degree you choose and the steps you take after it can determine your success. Keep reading to learn how to gain a career advantage in PR & advertising.
Find a Public Relations Degree with Practical Experience
Gain an immediate advantage in the PR and advertising field with an Online Public Relations Degree. It will provide the tools you need to execute a PR or advertising strategy, which can help a brand improve its reputation, recognition, and revenue. You will not only walk away with a respected diploma and extensive knowledge in your field, but you will enjoy practical experience with an agency developing a fully integrated marketing campaign. As you possess the appropriate degree and industry expertise, you could secure a role at many advertising agencies and large or small brands.
Invest in Your Professional Development
An online public relations degree can help you get your foot in the marketing door. However, you must invest in your professional development to grow in your career and establish yourself as an industry expert.
Improve your knowledge and skills by:
- Reading industry textbooks
- Keeping up with the latest articles
- Listening to marketing podcasts
- Attending workshops and seminars
- Networking at industry events
Also, enhancing your education with a master’s or doctorate degree could expand your skillset and improve employment prospects.
Monitor Others’ Interpersonal Skills
A PR and advertising degree can help you flourish in the role. However, if you want to climb the ladder, you must work on your interpersonal skills. Most companies will consider how you will fit within the company culture and if you can work with a team.
Prove you’re the right candidate for a role by improving the following interpersonal skills:
- Verbal and written communication
- Social skills
Monitor other professionals’ behavior at university or during practical agency experience, which can help you identify the qualities needed to excel in the industry.
Build a Personal Brand
Your personal brand must represent who you are and your expertise. Similar to how a company’s brand communicates its value to customers, a personal brand will highlight your value to a prospective employer.
Impress a hiring manager by:
- Routinely updating your social media accounts with relevant content
- Publishing a personal website
- Writing an engaging industry blog to promote your expertise
- Networking with professionals online
- Maintaining a consistent tone and image across your channels
Improve Your Writing Skills
As you will learn during university, content creation is an important skill in marketing and could determine your success in the field. Grammar mistakes can destroy ads, damage reputations, and create confusing messaging. It doesn’t matter if you’re a copywriter, public relations coordinator, or social media guru; you must work on your writing skills.
Improve your grammar by:
- Writing a journal
- Starting a personal blog
- Completing creative writing prompts
- Proofing and re-drafting your work
- Working on your editing skills
- Reading writing guides
If you cut unnecessary words, understand the various punctuation rules, and aim to keep your writing clear yet simple, you could create attention-grabbing advertising and PR campaigns time and again.